Influencer-First Book PR

Great books don't always
find their readers. We do.

Novel PR runs hand-crafted influencer campaigns for authors who are done watching other books blow up and wondering why theirs didn't. We know this world from the inside: as strategists, as campaign builders, and as readers who genuinely cannot stop talking about books.

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Novel PR   Book Influencer Campaigns
25 Years in Publishing
75M+ Campaign Views
300K+ Books Sold
ARC Campaigns · Influencer Seeding · Cover Reveals · Release Day Blitzes · BookTok Strategy · Bookstagram Outreach · Fiction Author Campaigns · Launch Reports · ARC Campaigns · Influencer Seeding · Cover Reveals · Release Day Blitzes · BookTok Strategy · Bookstagram Outreach · Fiction Author Campaigns · Launch Reports ·
About Novel PR

Built by people who
actually read the books.

Most book PR agencies treat influencer marketing like a numbers game. Blast your ARC to a massive list, hope something sticks, send you a report that makes it look intentional. Novel PR exists because authors deserve better than that.

We're a boutique influencer marketing firm with 25 years in publishing, hundreds of campaigns under our belt, and a genuine obsession with getting the right book in front of the right reader. We work with authors across genres: fiction, non-fiction, debut, backlist, traditionally published, and indie. If you wrote something worth reading, we want to help people find it.

The thing that actually makes us different: every campaign is hand-built from scratch. No automated outreach. No templated blasts. No junior staffer who's never heard of your genre sending your book to an influencer whose audience will absolutely not connect with it. We do the work ourselves, we care about the details, and we know the difference between impressions and impact.

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25
Years in publishing & writing
100s
Of influencer campaigns executed
75M+
Influencer campaign views generated
300K+
Books sold through influencer & PR campaigns
What We Do

Hand-built campaigns.
Zero autopilot.

Every Novel PR campaign is built from scratch around your book's specific genre, tone, and target reader. We don't run templates. We run strategy. And yes, we actually read the brief.

01
ARC Campaign Management

We handle sign-ups, hand-pick every reader, distribute your ARCs, chase down the posts, and compile your reviews before launch day. So you're not doing it yourself at 11pm the night before your release. (We know you would, though.)

02
Cover Reveals & Release Blitzes

A coordinated reveal or release day push that actually builds momentum instead of one loud day followed by radio silence. Every post is personally timed, sequenced, and followed up on. No set-it-and-forget-it here.

03
Influencer Seeding

We personally match your book to influencers whose audiences are genuinely primed for it. Based on genre, reader community, and taste. Not follower count. Not whoever happened to be on a list we bought three years ago.

04
Launch Strategy & Consultation

Not sure what your launch actually needs? We'll look at your timeline, your audience, and your goals and tell you honestly what will move the needle and what's just noise. Then we'll build the plan and work it with you.

05
Book Mailers & PR Boxes

Physical books and curated PR packages sent directly to influencers who will actually photograph them, post about them, and mean it. We handle the coordination, the list, and the follow-up so you don't have to ship anything from your kitchen table.

06
Backlist & Catalog Campaigns

Your best book might not be your newest one. We run influencer campaigns for older titles that deserve a second moment, because a great backlist push can move as many books as a launch, and most authors never think to try it.

Limited — Founding Client Rate

Your full launch campaign.
Built while we build this together.

Novel PR is taking on a small number of founding clients right now: authors with a release in the next 6 months who want a fully hand-built influencer campaign and are open to sharing their experience afterward. In exchange, you get a rate that won't exist once we have a waitlist. This isn't a discount. It's a bet on each other. (The good kind.)

ARC sign-up, hand-picked reader vetting and distribution
Cover reveal or release day blitz, personally coordinated, tracked, and followed up
Influencer matching based on genre fit and reader community
6 weeks of direct access to the person actually running your campaign
Full hand-compiled campaign report at close, yours to keep
Apply for a Founding Spot
For Authors

Ready to find
your readers?

§ We follow up within 48 hours. No pitch deck, no one pretending they've already read your book when they haven't.
§ Every campaign is hand-built from scratch around your book, your genre, and your launch timeline.
§ Founding client spots are still open. You get our full attention at a rate that won't exist once we have a waitlist.

Tell us about your book and your launch goals. We'll be in touch within 48 hours.

Thank you. We'll be in touch within 48 hours.
For Readers & Influencers

Books you'll
actually want to read.

We match ARCs to readers based on what you actually read, not a generic blast to a database. If you post about books and you're tired of requests that miss the mark completely, this list is for you.

Matched by taste Genre, mood, and reader community — not just follower count.
No spam, ever We only reach out when we have something that genuinely fits your feed.
All platforms welcome BookTok, Bookstagram, Substack, YouTube — if you talk about books, we want to know you.

Join the network. We'll be in touch when we have something that fits.

Welcome to the Novel PR network. We'll be in touch!